Our Mission – Our mission would be to deliver a unique experience to our customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. purchased a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would take them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe working for a national restaurant chain, the waffle house, and Tom inside the local property business. Since employee ownership was not provided with the Toddle House, the concept of starting a company they can own and share some ownership with each other seemed like a wise idea. Joe and Tom wanted to create a restaurant centered on people-both associates and customers-while serving quality food in a great value.
On Labor Day 1955, their dream became a reality-as well as an icon was created-if the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there were no plans for another Unit, but the first restaurant established the Waffle House tradition of supplying the friendliest service in the city. Customer loyalty developed and the business grew steadily. A few years later (1957) Unit 2 was acquired and by 1961, there have been four small restaurants.
In 1961, Joe left Toddle House and went to work full time at https://www.wafflehouse.com/waffle-house-menu/. Tom went fulltime shortly after. The 1960’s saw the emergence of any restaurant chain dedicated to customer care with a short order concept and, true to the founding beliefs, shared the ownership generously with management.
The company started to expand and new units were integrated Georgia and neighboring states. The “Yellow Sign” soon was a familiar landmark along city streets and interstate highways over the Southeast. Beneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to cultivate in both new and existing markets.
Since day one, each Waffle House® restaurant has provided guests with a unique and comfy dining experience. At every restaurant, the brilliant “Yellow Sign” greets customers like an old friend, the jukebox plays a variety of the now famous Waffle House songs and associates give customers a heartfelt greeting since they walk with the door. Furthermore, each restaurant is open twenty four hours a day, 365 days of the season, inspiring urban myths including “Waffle House doors have zero locks.”
Most established businesses these days started as just an understanding among some people without expectation of great size and success. Joe and Tom did not envision what Waffle House has become, however they stuck by their concept and their belief uctlbj shared ownership. Now a lot more than 60 years later, the southern icon has turned into a Unique American Phenomenon by serving Good Food Fast.
Since the Waffle House system celebrates greater than 60 years of service, we anticipate making another generation of clients and associates area of the family. At waffle house holiday hours, success is measured by one thing-People.